A practical guide to interviewing customers

Your customers and potential customers have a wealth of insights for you, yet it’s hard to figure out just what to say and how to say it so you get useful, actionable information from them.

The good news is that interviewing with empathy is a skill that anyone can learn.

Interviewing customers can help you figure out what to build, sell more of your existing product, figure out which features you should build, and stop churn.

By the end of this book, you’ll be able to interview customers and potential customers with confidence, and use that information to hit your goals.